pine green, christmas jumper

This month's best seller

About your base layer

We always enjoy reconnecting with existing customers and meeting new ones, most recently at our Petersham and Putney pop ups as well as at the Ibstock and Harrodian School Fairs. Here's this month's best seller.

A heads up on a couple of Noir things we wanted you to be aware of:

Stock is running low

Whilst we’ve been able to reorder the light blue sizes we’d run out of (they’ll be here in time for Christmas), we’ve already sold out of a couple of sizes in one of our new colourways too and stock levels are very low in quite a few of the others. Please don’t delay if you are thinking of buying a particular colour in a certain size for a loved one (or yourself). Remember we are always happy to help with sizing queries. It’s important to us that you are happy with your purchase. We still deliver for free within the M25 and, if you are further away, you can order several different sizes and colours at the same postage and packaging cost of £5.99. If you end up keeping one but want to return the other sizes/colours please email me at to arrange this and we’ll reimburse you for the ones you don’t want to keep AND the postage and packaging cost of £5.99 to return them, once they're back at Noir HQ (in an unworn state and still with their swing tags attached).

Small business price rises

You may have noticed that it was Small Business Saturday on 2nd December. As a small business and being unwilling to lower the quality of our product or move to a cheaper, less ethical manufacturer, rising yarn and manufacturing costs mean that we are reluctantly putting our prices up. But we are holding our current prices until Monday 11th December, so please order from us by then, to lock in at the lower price.

Email if it's for the light blue colour way and its not showing your size so you can pre order from the new stock for Christmas delivery.

Performance Lifewear - built for the long haul

So what is Performance Lifewear? Well it's a term we use to describe clothes that perform brilliantly in many different fields of life whilst at the same time being durable and classic enough to last many seasons. We have tried to make a luxury product out of beautiful materials using state of the art technology.

Technical innovations in knitting

We produce in limited edition batches within the British Isles, using Japanese Shima Seiki 3D whole garment weaving technology. This futuristic manufacturing process results in minimal material waste in production and ensures a perfect seamless on-body feel with optimal freedom of movement. Accent colour details on each top are specifically chosen from existing Italian deadstock yarn as part of our "reuse" sustainability commitment.

A bit more of a deep dive into Shima Seiki knitting (in case you're interested)

Shima Seiki is a leading manufacturer of computerized flat knitting machines and related technology. These machines are used in the textile and fashion industries for various applications, such as producing knitwear, seamless garments, sportswear, and technical textiles. Shima Seiki is known for its innovative manufacturing in the field of knitting technology. An example of what can be produced using this technology is shown below.


Here are some key aspects of Shima Seiki knitting and its innovative manufacturing techniques:

Whole garment knitting: One of the most significant innovations by Shima Seiki is the development of whole garment knitting technology. This technique enables the
production of seamless garments, eliminating the need for time-consuming and wasteful post-production processes like cutting and sewing. Whole garment knitting can result in more comfortable and better-fitting clothing.

3D Knitting: Shima Seiki machines are capable of producing three-dimensional knitted products. This innovation allows for the creation of items like 3D-knit shoe uppers, ergonomic gloves, and various other complex, three-dimensional designs.

Sustainability: Shima Seiki has also focused on sustainability
in manufacturing. Their technology enables efficient material usage, reducing waste. The seamless and 3D knitting capabilities can contribute to more sustainable and environmentally friendly manufacturing processes.

Rapid Prototyping: Shima Seiki's technology enables rapid
prototyping and customization, which is particularly valuable in the fashion industry. Designers can quickly test and iterate on new designs, reducing lead times and increasing design flexibility. This coat, jumper and trousers were made using Lora Piana Yarn Winter Island 13 micron 2/150 Merino wool yarn with CoatYarn's TPU Evolution
® ser yarn. The coat and trousers were knitted using Shima Seiki's SVR 123 SP SV 14-gauge machine, while the jumper was knitted using Shima Seiki's FIRST 124 S .21 machine that knits particularly lightweight garments.

Smart Textiles: Shima Seiki has been involved in the development of smart textiles, incorporating conductive fibers and sensors into knitted fabrics. These fabrics can be used for various applications, including wearable technology and medical textiles.

Enjoy the rest of your week.

Lisa & Bex
2nd and 3rd images from "Wool to Go Tailored Knit" by

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