NOIR velocity was founded by two great friends. Friends who share a passion for active sports and the great outdoors whilst juggling busy city based professional lives.

Temporarily escaping the pandemic by going on bike rides together, they bemoaned the new lockdown uniform of leggings and leisurewear, planting the seed for a new genre of clothing: garments that are durable enough to weather the hardiest of commutes, the longest of runs and the coldest ski slopes yet equally smart enough to transition into work wear, social wear and comfortable “chill at home” wear.

Our mission is to encourage considered intentional purchases, timeless classics that last many seasons, that make people feel good and they love wearing.  We have started on our sustainability journey, using one of the best and most sustainable materials, wool, to create something useful, beautiful and a bit better. Doing good at the same time.