Consciously made

Fashion supply chains span farms, factories, warehouses and retailers, often across multiple countries, which makes tracking every input and process extremely complex and data‑heavy. Measuring the environmental impact of each stage requires consistent information from many different partners, and even with emerging traceability tools there are still gaps, evolving methodologies and real limits in what any brand can know with certainty. In this context, the approach is to keep asking questions, be transparent about what is known and where there is still work to do, and to keep improving practices while focusing on making beautiful, genuinely useful clothing that lasts for many seasons and offers strong value on a pay‑per‑wear basis.

Responsible sourcing focus
We are working on responsible sourcing, traceability and fair working conditions throughout our supply chain, prioritising lower impact materials, transparent partnerships and circular design choices that extend garment life and reduce waste.

Innovative materials and making
This collection uses advanced knitting technology and carefully selected fibres to support responsible, ethical production minimising offcuts, reducing energy use where possible and prioritising long lasting wear over short term trends.

Shima Seiki seamless engineering
Noir’s base layers are knitted on Japanese Shima Seiki machines in fine gauge merino for a soft, versatile second skin, with seamless 3D construction that cuts material waste and gives a smooth, chafe free fit with excellent freedom of movement.

Noir’s scarves and gloves are also knitted on Japanese Shima Seiki machines to reduce material waste.

Wear longer wash less
Merino naturally resists odour, so it can be worn more times between washes, helping cut down water and energy use over the life of the garment.

Care guidance for all our products focuses on mindful laundering practices shown to reduce a garment’s environmental impacts, such as washing less often and at lower temperatures.

Local making, reuse and deliveries
All our products are knitted and finished in England in limited edition runs at a progressive factory, predominantly staffed by women who are paid a fair wage. In line with a growing industry shift toward circularity, surplus Italian yarn left from previous orders has been repurposed as accent colour detailing in the latest range, supporting a practical ‘reuse first’ approach to materials. 

Being small and London‑based cyclists means local deliveries can go by bicycle, so virtually all nearby orders are shipped free of charge, with a lower carbon footprint. For London customers, a curated selection of colours and sizes can also be cycled over free of charge, to be tried on in person, helping to avoid wasteful returns.

Packaging
Our packaging is made from recycled, recyclable or reusable materials.